Adema is a rock/ metal music band
I am currently studying this video tornado by adema
Paolo Doppieri is the director of this music video this is one of my favourite videos from the group adema. He also did another music video called planets by the same band.
He is a director. Author of music videos, commercials, short films, and documentaries.
He's author of the Bontempi nationwide commercial and the "Luce" institutional spot, for Brand Portal agency in Milan (06/2008)
Collaborates with Bonsaininja studio in the making of Roy Paci Ft. Manu Chao music video, produced by P. Soravia.
He starts 2007 delivering a course of film direction on behalf of The International School of Comics of Jesi, targeted at the audiovisual training of representatives of the Italian Army.
In 2006 he directs italian celebrities Lorella Cuccarini and Cesare Bocci in the tv special “Sweet Charity” (broadcasted by SKY channel).
He’s author of the cinematographic trailer and of the documentary film, dedicated to the Mel Brook’s musical comedy “The producers” (official italian adaptation). Starring: Enzo Iacchetti and Gianluca Guidi.
His music video “What about” is included in the official dvd of Fiat Freestyler team, the italian snowboard team, on the occasion of the Torino 2006 Olympic Winter Games.
He directs the TV edition of the acclaimed italian musical “Pinocchio”, broadcasted by Italia 1 channel on prime time on Christmas eve 2005 and published in a dvd enclosed with the magazine L’Espresso.
In 2001 he directs the Mediaset commercial “Velluto” (client: Ruggeri s.p.a.). Starring the english actress Rachel Shelley ("The L World").
Textual analysis of two music videos been done by prodigy
The first video I analysed was warrior dance and the genre of music is is drum and base/ rock
The video has music that is fast paced and reflects on the movement of the cigarette packets for example in a fast paced bit of the song there was a lot of action (dancing and when the music pace and beat slowed down you focus was drawn onto the match and everything started to move slower. When the phrase “do it” is said a match is then thrown on to the alcohol. Also a stomp on the 23rd second matches the beat of the music.
There are no instruments shown in the video because it is mostly done on computers and the style of the music doesn’t really suite it.
The band is already quite established so this gives them a chance to be more creative with there music videos. There are faces aren’t shown on this video. The band ahs got a unique style of music and this also the same for there videos. There is use of fire this may be used to rifer to one of their most successful songs fire starter.
The video show various things such as burning the of the bar this could suggest they are saying to alcohol and also the cigarette packets have things like tarmac and also hospital this also shows maybe what they feel about smoking. This represent a change of image maybe saying they want to stop drinking and smoking. There are different points of view being used like out side the pub in front of the door the vision is blurred and the music is muffled but when the camera enters the bar the music is load and it become clearer. Also at the beginning of the clip the cigarette packets being swept onto the street bye the pub owner and then its like the cigarette packets are taking revenge by trashing the pub.
This video is different and also has a unique feel to it. This is not what prodigy normally does but has worked well for them on this occasion. There is also a symbol used in the clip a ant not sure what for a symbol the band represents maybe.
The second video I analysed is called omen this music is the same genre of warrior dance a little more rock based. Because music instruments are used you see in the video people playing the drums and also a guitar or base. There is in the video a girl playing a xylophone following the beat of the song and then it gets quick paced the girl is suggested as a omen witch is a phenomenon that is believed to fore tell the HYPERLINK "http://en.wikipedia.org/wiki/Future" \o "Future" future. And the phrase “now” is emprisised by the close up on the face with the shock shown on it. When the soung picks up to a faster beat it braeks into a dance scene where are live and thre are flashing lights and things that make it feel real fast. There is more sing in this song but repeats the same line but changing the beat making it fastrer and slower using the bell from the girl to slow it down.this is shown in the third miniute of the song. The company shows the every one goind mad and dancing and really having a good time this gives the buyer a insentive to buy the cd. This video in my opinion is better then warrior dance because it is what prodagy is all about and there is really good parts that make the music sound more exsiloarating and fast. The singers are constintally moving. The video relates to fire starter because it has a fast beat with them constantly moving and jumping.the video capture there image very good because they are known to be powerful and distinkt in there type of movement on there videos there crazy apperance and also there weird but good videos. The camera movement is always moving changing scene very qiuck with a birds eye view in some while the camera is spinning this the classic style of camera they use. This is to match the beat of the song also the girl is always represented in black and white drawing focus on to her a zoom is also used to suggest this. There is also a part of the clip where a man trys to take something of the girl and she then goes crazy and he goes on the floor and screams but the music does it instead. The girl is wearing a uniform old style this may suggest she is a ghost this is also backed up wit her scary apperance and no one taking notice of her except that man. A symle also appears on the on the neck of the girl and also the same symbol is on the xylophone. Suggesting a link.
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